Questions or How Mobile Marketing with SnapGiant Works
How Mobile Marketing Works…
- What is SMS Marketing?
- What is a Short Code?
- What is a Keyword?
- What are Message Credits?
- How do I find Small Business Marketing Ideas?
How Mobile Marketing with SnapGiant Works
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 1. Sign up with SnapGiant. All you have to do after signing up is promote your keyword and short code. You can do this by attaching it to any of your current marketing efforts (social media sites, brochures, point-of-sale displays, etc.). |
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 2. Customer discovers and responds to your keyword. After your customer texts your keyword to the SnapGiant short code, within seconds they will receive a confirmation message alerting them they have joined your SMS marketing campaign. |
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 3. You send special offers or messages to your database. The next step is engaging your customers. After you get a few subscribers signed up to your database, send them an offer. If you want some ideas on how to craft a solid offer or message, take a look at our blog. |
 4. Customer redeems special offer or coupon. Once a customer receives your offer, coupon, or announcement they can act on it immediately. That’s the true power of SMS marketing. An offer sent this afternoon can be acted on tonight! |
You may be wondering, “What is SMS marketing?”
Text message advertising (or SMS advertising) lets your business use SMS (short message service) text messaging as a medium of direct advertising. An SMS Marketing campaign involves collecting mobile phone numbers (usually by customer opt-ins) using a keyword sent to a short code, which adds the customer’s number to your messaging platform database.
Once numbers are collected, you can then prepare a special promotion or update and send a mass message to potential repeat customers. That’s how text marketing works.
It’s as easy as that!
What is a short code?
Short codes are…
- special shortened phone numbers to which an text message can be sent.
- shorter than a 10-digit telephone number; typically 5 or 6 digits.
- a tool your customers can use to engage and interact with your business.
- universally recognized by wireless carriers; allows maximum access to customers.
Read more about short codes.
What is a keyword?
A keyword is a custom word that you choose to identify your mobile campaign. Your customer then texts that keyword in to the short code number to opt-in or subscribe to your campaign. Keywords work best when they are short and impactful to your target customer.
Read this blog post for ideas on coming up with the most effective keywords for your customers.
What are message credits?
Message credits indicate how many text messages you can send out each month. For example, if you purchased 500 message credits, you could send out 500 text ads that month. If you need more, you can purchase message credits as you need them.
With SnapGiant, all unused message credits roll over from month to month (including those you receive with your free trial!). So, if you purchased 500 message credits and only sent 400 text ads, the remaining 100 credits would roll over into the next month. That way, you don’t need to worry about exceeding any monthly maximum message amounts and incurring any overage bills!
How can I find ideas for marketing a small business?
We regularly add useful marketing-related articles to our blog. There are also many ways you can use text marketing to build your brand and attract new customers. Click here to explore several practical ways mobile marketing can help your small business make money.
